Help with syntax in VB.Net

[WFM]

I need a little help with the syntax of installing a printer in VB.net I'm using the following code but I know I have the quotes (because it does not work) in the wrong place. Any help would be apprecieated.

Dim args As System.Text.StringBuilder = New System.Text.StringBuilder
args.Append("'-s' ")
args.Append("'My Converter' ")
args.Append("-n ")
args.Append("'My Company' ")
args.Append("-c ")
args.Append("'07EF.........'")
Process.Start("C:\Program Files\Amyuni PDF Converter\Install.exe", args.ToString)

[WFM]

Dim args As System.Text.StringBuilder = New System.Text.StringBuilder
args.Append("-s ")
args.Append("""My Converter"" ")
args.Append("-n ")
args.Append("""My Company"" ")
args.Append("-c ")
args.Append("""07EF.....""")
Dim arg As String = args.ToString